iPhone, iPod touch, and iPad Apps Search Engine
iPhone Apps Users Community
Advanced search | Example: action games
iPhone apps

Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo

  • #: 104225
  • Price: $27.99 In Apple Store
  • Category: Books
  • Updated: 2010-05-28
  • Current Version: 3.0.3
  • 3.0.3
  • Size: 8.50 MB
  • Language: English, Swedish
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © Copyright ScrollMotion 2009
  •  Add to Favorite apps

 

Description

Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

Abaete de Azevedo

McGraw-Hill

September 29, 2008

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over. You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to: Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control Utilize databases to gather individualized information and create targeted messages Create specific campaigns that are relevant to different segments of consumers Measure marketing campaign results with ROI calculation models Develop practices that will continuously improve ROI Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.

About Iceberg

The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.

Features

- Attractive interface provides a natural reading experience with full pagination.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Search the text within a book.

- Create margin notes with user notation.

About McGraw-Hill

McGraw-Hill authors represent the leading experts in their fields & are dedicated to improving the lives, careers, & interests of readers worldwide.

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

What's New in Version 3.0.3

- Minor book fix
- Improved book appearance

iPhone Screenshots

Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo iPhone Screenshot 1
Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo iPhone Screenshot 2

Video Reviews

No video review.

Customer reviews

Write a Review

Be the first to review this app. Write a Review

Forum

Ask a question

Be the first question this app.

Users Community

+ Connect to community


The information may be outdated (2011-04-12 08:02:00). For actual information go to iTunes

Related to «Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo» applications

Strategies for the Green Economy : Opportunities and Challenges in the New World of Business by Joel Makower

Strategies for the Green Economy : Opportunities and Challenges in the New World…

Strategies for the Green Economy : Opportunities and Challenges in the New World of BusinessJoel MakowerMcGraw-HillSeptember 10, 2008Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening… more

Price: $27.99 | Category: Books
One Nation Under Dog: Adventures in the New World of Prozac-Popping Puppies, Dog-Park Politics, and Organic Pet Food by Michael Schaffer

One Nation Under Dog: Adventures in the New World of Prozac-Popping Puppies, Dog…

One Nation Under Dog: Adventures in the New World of Prozac-Popping Puppies, Dog-Park Politics, and Organic Pet FoodMichael SchafferHenry Holt and Co.March 31, 2009A witty, insightful, and affectionate examination of how and why we spend billions on our pets, and what this tells us about ourselvesIn… more

Price: $14.99 | Category: Books
Healthymap - Vegetarian and vegan restaurants in the New York City area

Healthymap - Vegetarian and vegan restaurants in the New York City area

Healthymap is the way to vegan, vegetarian and vegetarian friendly restaurants and health food stores around the New York City area. Perfect companion for both visitors or local NYC residentsHealthymap shows options for vegan restaurants in the neighborhood, health food stores while on holiday or… more

Price: $0.99 | Category: Lifestyle
ABC: The game for children and toddlers of all ages to learn how to write numbers and letters of the alphabet in English

ABC: The game for children and toddlers of all ages to learn how to write…

ABC Learning letters toddlers. The game helps your children learn about writing and as a result, also about reading. Using particular exercises, the game teaches children to recognize and memorize the sound and shape of number and letters, working both visually and aurally The method used for… more

Price: free | Category: Education
Grow Your Business with Google AdWords : 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine by Jon Smith

Grow Your Business with Google AdWords : 7 Quick and Easy Secrets for Reaching…

Grow Your Business with Google AdWords : 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search EngineJon SmithMcGraw-HillSeptember 8 2009Become a market leader in under 6 monthspowered by Google AdWords If your concerns are brand awareness and exposure, you… more

Price: $16.99 | Category: Books
The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means by George Soros

The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It…

The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It MeansGeorge Soros Public AffairsMarch 30, 2009In the midst of the most serious financial upheaval since the Great Depression, legendary financier George Soros explores the origins of the crisis and its implications for… more

Price: $9.99 | Category: Books
Get Content Get Customers : Turn Prospects into Buyers with Content Marketing by Joe Pulizzi

Get Content Get Customers : Turn Prospects into Buyers with Content Marketing by…

Get Content Get Customers : Turn Prospects into Buyers with Content MarketingJoe PulizziMcGraw-HillApril 29, 2009Connect to customers with compelling content The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will… more

Price: $21.99 | Category: Books
Dale Carnegie-Books: How to Win Friends and Influence People-How to Stop Worrying and Start Living-The Art of Public Speaking

Dale Carnegie-Books: How to Win Friends and Influence People-How to Stop…

Dale Carnegie Training is a teaching based program for businesses based on Dale Carnegie's teachings. It was founded in 1912 and is represented in more than 80 countries. More than 8 million people have completed Dale Carnegie Training.Based on a five-phase continuous improvement cycle:-Build… more

Price: $1.99 | Category: Books
The New Age Handbook - Guide To Spiritual And Personal Empowerment

The New Age Handbook - Guide To Spiritual And Personal Empowerment

"Ever wondered if you can improve your life with New Age solutions? Here are some great solutions on how to reinvent your life through New Age thinking"Are you looking for something more out of life? If so, you are not alone. Many people are today and find the solution in the New Age… more

Price: $0.99 | Category: Health & Fitness

View all related to: Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo applications



Mobile Version
iApps4you.com - is iPhone, iPod touch, and iPad apps search engine and not been authorized, sponsored or approved by Apple Inc.
Copyright © 2017 iApps4you.com.
131 ms.